Yeojin Ivy Lee


Ivy Lee is a New York–based graphic designer working across brand identity, brand strategy, visual systems, and art direction. Her work focuses on building concept-driven identities that translate across brand and digital environments. She recently graduated from the School of Visual Arts with a BFA in Graphic Design, currently designing at MilkShake Studio.

Contact

ivyeojinlee@gmail.com
Linkedin
Are.na



Overview




Education
School of Visual Arts
NY, New York
2021 - 2025

Sunhwa Arts School
Seoul, South Korea
2015 - 2017



Showcase
Artphil Pop-up Relay Showcase
view full
Seoul, South Korea, 2020

Artphil Pop-up Relay Showcase
view full
Seoul, South Korea, 2019






























































































































Last Updated 26.01.10
Work




byChae WIP

2026, Branding Identity & Packaging

Brand identity and packaging system for byChae, a matcha café launching its first Boston location. Full case study coming soon. 

Perfect Blue view full

2025, Brand Identity

A fresh vision of Perfect Blue, rendered in cinematic CRT textures that blur reality and illusion, is expressed through its redefined visual identity across poster, title sequence, and system elements.

One-Star Reviews view full

2025, Editorial

Why always five stars, Michelin, and perfection? This project turns the lens the other way, a book made entirely from one-star Google reviews; reframing fleeting digital complaints into a lasting archive of raw emotion.Ambient 1: Music for Airports view full

2025, Brand Identity

A visual reinterpretation of Brian Eno’s Ambient 1, capturing the atmosphere of sound in design.
Cinematic Bites view full

2025, Editorial

Cinematic Bites is an editorial zine that explores the emotional and symbolic power of food in film, celebrating iconic scenes where gastronomy becomes a storytelling device.


MUDAM WIP

2026, Brand Identity

The new MUDAM identity reflects its architecture, clean, geometric, and light-filled. A single square symbolizes structure, reflection, and openness, turning the museum’s space into a modern, flexible visual system.
Archive/Personal

Jacquemus Campaign view full


2026, AI Visual Exploration

AI-generated Jacquemus campaign exploring futuristic visuals and brand energy. Created with Kling,  After Effects, and Photoshop.

Nike Campaign WIP


2026, AI Visual Exploration

AI-generated Nike campaign exploring futuristic visuals and brand energy. Created with Runway, After Effects, and Photoshop

Nicanova

2024, Packaging Design

NICA evokes Nicaraguan heritage, NOVA embodies innovation, a redesign that unites luxury with warmth and community.
Electric Lady Festival

2023, Brand Identity

The poster is together to share the energy and spirit of the Electric Lady Festival.