Work

byChae WIP

2026, Branding Identity & Packaging

Brand identity and packaging system for byChae, a matcha café launching its first Boston location. Full case study coming soon.

Perfect Blue view full

2025, Brand Identity

A fresh vision of Perfect Blue, rendered in cinematic CRT textures that blur reality and illusion, is expressed through its redefined visual identity across poster, title sequence, and system elements.

One-Star Reviews view full

2025, Editorial

Why always five stars, Michelin, and perfection? This project turns the lens the other way, a book made entirely from one-star Google reviews; reframing fleeting digital complaints into a lasting archive of raw emotion.

Ambient 1: Music for Airports view full

2025, Brand Identity

A visual reinterpretation of Brian Eno’s Ambient 1, capturing the atmosphere of sound in design.

Cinematic Bites view full

2025, Editorial

Cinematic Bites is an editorial zine that explores the emotional and symbolic power of food in film, celebrating iconic scenes where gastronomy becomes a storytelling device.

MUDAM WIP

2026, Brand Identity

The new MUDAM identity reflects its architecture, clean, geometric, and light-filled. A single square symbolizes structure, reflection, and openness, turning the museum’s space into a modern, flexible visual system.

Archive/Personal

Jacquemus Campaign view full

2026, AI Visual Exploration

AI-generated Jacquemus campaign exploring futuristic visuals and brand energy. Created with Kling, After Effects, and Photoshop.

Nike Campaign WIP

2026, AI Visual Exploration

AI-generated Nike campaign exploring futuristic visuals and brand energy. Created with Runway, After Effects, and Photoshop

Nicanova

2024, Packaging Design

NICA evokes Nicaraguan heritage, NOVA embodies innovation, a redesign that unites luxury with warmth and community.

Electric Lady Festival

2023, Brand Identity

The poster is together to share the energy and spirit of the Electric Lady Festival.